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Traits
Traits are user-defined characteristics that can be attached to individual contact records. Each trait allows three levels of description: Category, Name and Level. This is useful when organizing a group of contacts for a specific task or project.

Example projects might include:
     Assembling a focus group.
     A construction project.
     A drama presentation.
     A highly targeted marketing campaign.

Each of these projects may require a set of people with a very specific set of characteristics. The Traits tool allows the tracking of those characteristics that are important to your organization. The Trait admin screen then allows the finding/grouping of contacts that have a specific set of characteristics.


 

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Last modified: Sunday April 19, 2009.